A FAMILY are cashing in on their house - by officially calling it TalkTalk Towers.
Elaine and Darren Snow are being paid £250 to give the phone company "naming rights" to their home for a year.
The deal follows bigger-money deals for places like the O2 Arena and the Emirates Stadium.
Elaine, 33, Darren, 42, and sons John, 11, and Michael, nine, now have TalkTalk as part of their formal address in Sanderstead, South London. Elaine said: "Everyone says your house is your biggest asset so it makes sense to make the most of it."
The phone firm wants 50 more properties to name. Mark Schmid of TalkTalk said: "If the great sporting and cultural arenas of the nation can be renamed why not individual homes?"
Seems cheap to me - Mrs Jackson has agreed we can rename our house 'Kitchen Nightmares' free of charge, after I set fire to the last batch of scones I was cooking - also provided Gordon Ramsay visited for the naming ceremony. I'm all for Kirstie's Retreat, Mrs J, as usual is not as impressed.
It's snowing ferociously here at present, Copernicus would want to go out for a walk right now wouldn't he.... ? I may be some time....
Until the next one,
Mr Jackson