It's a new show, planned for BBC 1, looking for six individuals with ambitious grand designs.
The show will fund the projects through to completion, and film the process. But - and here's the twist - only the "winner" (judged by an as-yet-unannounced property "guru") will get to keep their home.
It's like Britain's Got Talent, crossed with Grand Designs, crossed with Property Ladder, crossed with Fame Academy.
Oh dear....things are set to get ugly.
Mr J