A rather unusual story over at Estate Agent Today.....
A falling-out between former friends and colleagues has resulted in one firm of estate agents being ordered to pay a competitor £15,000 in damages after admitting unfair tactics on the internet which involved porn.
Eddisonwhite, a south-west London firm, brought the case against SW19 and SW19’s proprietor, Luke Bennett. Bennett had bought the website domain eddisonwhite.com and diverted it to hardcore porn sites.
Eddisonwhite’s own website was eddisonwhite.co.uk, which it had registered in 2004. In December 2005, Bennett subsequently bought the same domain name but with .com
It was said that he continued with the website, despite a series of requests from eddisonwhite for removal.
Last June, the Chancery division of the High Court found that SW19 was guilty of passing off and copyright infringement, and made a series of orders, with costs to be assessed if not agreed.
The costs have now finally been agreed at £15,000.
Peter Adediran, the lawyer acting for eddisonwhite, said: “This is an important case for small businesses everywhere who are not sure where they stand in the areas of internet law. I’m extremely happy I was able to assist eddisonwhite in this and hope their victory will help all businesses protect themselves against such practice.”
Richard Eddison, joint owner of eddisonwhite, said: “I am relieved and happy this ordeal is over. It has been difficult for us and all of our customers and most importantly for those individuals who were subjected to some truly awful images thanks to Mr Bennett’s antics.
“For a professional service business to act in this way is beyond contempt and does little to challenge any pre-conceived ideas members of the public may have about our profession.
“We have sought to rise above that by running a truly professional business and offer excellent service to buyers and sellers alike. It’s just a shame Mr Bennett didn’t chose to operate with the same values.”
He added that the legal costs of mounting the case were unknown: "But yes, it will have cost us a lot of money."
He said that the existence of the .com site had been pointed out to them by a client: "He saw the pornography and subsequently became a witness for us. My advice to any firm caught in a similar situation is to take legal advice – and don't give up."
Bennett told EAT at the weekend that he had at one time been a flatmate and close friend of Simon White when the pair worked for another estate agency firm.
The pair fell out for entirely private reasons and both went on to set up their own estate agency firms. “I noticed that eddisonwhite were using the co.uk version of their website, so I bought the .com version and rather jokingly offered it to them,” Bennett said.
“They refused, and at first I diverted it to some soft porn websites. For a week, I diverted it to the estate agency where we used to work. Then, things got nastier and I upped the ante and diverted it to more serious porn sites.
“However, the whole thing has been blown out of all proportion. The public would never have found the .com site and the only people who knew about it were the handful involved in running the two firms. At first, they went after £100,000, so it is rather telling that the court was happy with £15,000. They tried to turn my foolish prank into a money-making exercise, but the case must have cost them an awful lot more than that in legal fees.
“But what I did was silly. I shouldn’t have done it and I regret it.”
Now now boys, about time you grew up - You won't be doing the 'good name' of estate agents any favours.
By the way in case you are wondering the site no longer depicts large bodies obscuring the delightful modern, light and airy living spaces - I've checked !
Until the next time,
Mr J.
Posts
